In 2022, JB Hi-Fi sales incentive winners were invited to a luxe two day extravaganza - an epic and personalised Sydney escape offering the ultimate reward for hard work.
Rolling up to a multi-million dollar seaside mansion in Harley Davidson ‘taxis’, winners experienced a taste of the good life at the JB Hi-Fi Fun House. The bespoke and intimate 'take over' style activation featured branded game zones, custom kicks, the chance to be hypnotised, a live cooking demonstration with Celebrity Chef Miguel Maestre and amazing musical performances by Aussie rock royalty, Killing Heidi and Mahalia Barnes.
As if that wasn't phenomenal enough, guests basked in the sun on one of Sydney's most prestigious superyachts, while clay shooting on the Harbour.
Results
- The group reported a 100% satisfaction rating across the experience, communication and on-ground hosts
- 100% of participants reported deeper brand engagement for HP during the incentive campaign period
- 81.2% of participants noticed increased sales performance during the incentive campaign period
- 62.5% of particpants implemented more creative sales techniques during the incentive campaign period
- HP Premium Notebooks were #1 during the campaign period
- HP 2-in-1 Notebooks were #1 during the campaign period
- HP All-in-ones were #1 during the campaign period
