When a global pandemic spoils your travel plans, you just need to 'rock on'. To replace their original California-based prize, JB Hi-Fi sales incentive winners were treated to an exclusive digital concert experience like no other. With money-can't-buy trips often unmatched by alternatives, we pulled out all stops to really impress.
Packed with personalised surprise and delight moments throughout, this brag-worthy event soothed away travel FOMO and provided unprecedented access to Aussie blues rockers, The Teskey Brothers and Aussie music icon, Ella Hooper.
Authentically hosted at the band's practice studio, the space was transformed into a 10 camera live stream across performance and interactive zones, complete with kitsch pop culture games and prize wheel - one client lucky enough to shred on the guitar with Sam Teskey, too.
Each participant received a surprise signed Fender guitar - with the padlock code only revealed during the live stream - along with their VIP 'riders', HP and Intel tech kit, an exclusive, limited edition vinyl recording and gold record plaque commemorating their sales prowess.
Results
- HP experienced growth of 26% YoY vs. market growth up just 6% during the incentive campaign period
- Stand out figures: Gaming up 104% and 2in1s up 5% in a declining market
