HP’s Elite Partners were rewarded with an unforgettable trip to the world-renowned Monaco F1 Grand Prix.
In the millionaire’s playground of the South of France, attendees were treated like royalty in an action-filled week away. The once-in-a-lifetime adventure included Michelin star meals, luxury superyacht cruising, St Tropezienne beach club dining and the chance to experience the charm of driving classic sports cars through the Riviera… all before witnessing the pinnacle of motorsport - the Monaco F1 Grand Prix. Topped off with a helicopter arrival and private balcony view of 75% of the track, the adrenalin-pumping experience was second-to-none.
Results
- The group reported a 100% satisfaction rating for the overall experience
- HP experienced YoY growth of 136% post the Elite Partner campaign period
- 71.43% of attendees reported trip based rewards as their main motivator to perform at their best
- Attendees reported the money-can’t-buy experience (78.57%), the destination (64.29%) and reward for hard work (64.29%) were their key motivators to strive for a place on the trip
