HP Small Business Specialists are big volume movers, driving sales through their strong online presence and retail stores. To reward these committed partners and push sales further, we developed a unique, tasty incentive to whet hard-working appetites.
An exclusive virtual experience, budding wine connoisseurs were treated to a once-in-a-lifetime tasting session with one of Australia’s most renowned wineries, Penfolds.
Ahead of the session, attendees were delivered a premium, bespoke branded gift box, laced with beautiful storytelling. Inside, presenter information, wine and cheese matching guide, branded cheeseboard, cheese knife and three bottles of the estate's finest wines - including the very exclusive, Grange.
The real-life scene styled with fresh florals, virtual attendees were prepped with a matching custom Zoom background and a fresh gourmet cheese delivery on the day. Guided by a Penfolds Senior Winemaker, the interactive live stream session offered an opportunity to learn from the best.
