To celebrate the opening of Suncorp’s new Discovery Store in Sydney, a unique customer experience was created: one where everyone was a winner.
The goal was to help Australians kickstart their dreams and take a step in activating their financial goals. Sydneysiders were treated to an exciting, multi-sensory dreamscape in Pitt St Mall featuring four custom built Dream Machines, each dispensing $25-$20,000 on-the-spot dream starters available to redeem in the newly built store. Boosted by six media personalities and influencers, foot traffic and social presence exceeded expectations with queues forming from the middle of the mall back to Market St.
Media and influencer engagement: Magnum & Co
Results
- 1,123 registered participants (exceeding the number of available prizes)
- 9,000+ icy poles distributed
- 14 x new accounts opened with the Suncorp team on the day
- More than 20,000 swag items distributed throughout the day
- 19 x home loan interviews were either scheduled or conducted on the day with an $850,000 pre-approval
- 1 x $25,000 Personal Loan application was submitted on the day
- Social media impressions 511,801
- Social media reach 417,526
